TUI triumphs at Carnival UK Cruise Awards

TUI has scooped the prestigious Partnership Achievement Award honoured by P&O Cruises at the Carnival UK Cruise Awards 2025.

Taking place on February 6^th, the annual awards celebrated achievements of the UK’s leading travel agents and their contribution to the cruise industry.

TUI was recognised for its retail teams’ dedication to growing sales year on year since 2022, with a particular focus on leveraging new sales strategies.

The achievement marks TUI’s first accolade from Carnival UK in over eight years, showcasing its exceptional performance across brands including P&O Cruises, Cunard, Seabourn, Carnival, Holiday America Line and Princess Cruises.

Belinda Vaszquez, Director of Customer Sales and Service TUI UK&I, said: “This is such a huge win for us and is testament to the hard work of the entire team. Our retail social pages have been a game-changer in promoting launches, with the Summer 25 launch achieving an astounding +302% volume growth, securing our position as P&O’ Cruises’ third largest launch partner. Building on this success, we smashed records with the Summer 26 launch, achieving +228% growth compared to the previous year, elevating TUI to become P&O Cruises second largest launch partner. This consistent performance showcases our ability to adapt, innovate, and deliver exceptional results in the cruise industry.”